**Soapbox** is customizable open-source software that puts the power of social media in the hands of the people. Feature-rich and hyper-focused on providing a user experience to rival Big Tech, Soapbox is already home to some of the biggest alternative social platforms.
> 💡 If you're starting a new server, we highly recommend **Rebased+Soapbox**. Rebased is our custom-built backend just for Soapbox, providing important new features such as **quote posting** and **chats**.
> 💡 If using Pleroma, it's recommended to [upgrade it to Rebased](https://gitlab.com/-/snippets/2411739). This comes with better support and many new features, helping you get the most out of Soapbox.
This is in contrast to Mastodon's idea, where all servers are called "Mastodon" and use the Mastodon colors and logo. Users won't see the word "Soapbox" throughout the UI, they'll see the name of **your website** and your logo. To facilitate this, Soapbox has a robust customization UI and integrated moderation tools. Large servers are a priority.
One disadvantage of this approach is that it does not help the software spread. Some of the biggest servers on the network and running Soapbox and people don't even know it!